HomeFundraisingA Novice's Information to Making a Nonprofit Public sale Catalog

A Novice’s Information to Making a Nonprofit Public sale Catalog


This text is contributed via Jeff Cova, President of Winspire. 

When your nonprofit hosts a fundraising public sale, your catalog is an important useful resource for connecting with supporters and sponsors ahead of, all the way through, and after the development. Now not simplest does it function a information to the development, nevertheless it’s additionally an element of your business plan and a useful resource for thanking everybody who made your fundraising good fortune imaginable. Moreover, an public sale catalog with a qualified design and well-written content material can inspire tournament individuals to bid on high-value pieces.

Consistent with the fundraising mavens at Winspire, a completely fleshed-out public sale catalog is most fitted to an in-person are living public sale since the merchandise listing is in most cases quick and finalized nicely upfront, making the catalog moderately simple to place in combination. For silent and digital auctions that characteristic extra pieces, well-designed bid sheets serve a identical objective in catching supporters’ consideration. On the other hand, you could nonetheless create an abbreviated catalog to preview a couple of sparsely decided on silent public sale prizes.

On this information, we’ll quilt the important thing components of a nonprofit public sale catalog and speak about the way to distribute the catalog when it’s whole. Let’s get began!

Contents of a Nonprofit Public sale Catalog

It’s no secret that at a fundraising public sale, the pieces are the big name of the display. Even though you must replicate this via making your merchandise descriptions take in the majority of your public sale catalog, this isn’t the one segment you must come with.

Let’s stroll thru each and every element of a well-designed catalog in additional element.

Duvet Web page

As a result of your quilt web page is the very first thing supporters will see after they select up (or obtain) your public sale catalog, it must be attention-grabbing and feature a qualified really feel to lure them to seem within. One of the vital absolute best tactics to perform that is to characteristic your nonprofit’s emblem entrance and middle.

Kwala’s information to nonprofit branding recommends together with the next emblem components to your group’s advertising fabrics, together with your public sale catalog’s quilt web page:

  • Colour palette. Make sure that ok distinction between the textual content and background colours. Darkish textual content on a mild background or mild textual content on a dismal background improves clarity.
  • Typography. So as to add visible selection on your catalog, believe opting for two emblem typefaces: one for titles and one for frame textual content. However steer clear of the use of greater than 3 fonts in order to not create a cluttered design.
  • Brand. Position your brand on the most sensible of your catalog’s quilt web page to verify it’s straight away visual and recognizable to public sale individuals.
  • Tagline. A tagline is a brief, memorable word that captures the essence of your project. Come with it at the quilt subsequent on your nonprofit’s title and brand so new supporters can temporarily perceive the motive they’re supporting via collaborating to your public sale.

Moreover, come with footage or some other attention-grabbing visible design for your public sale catalog quilt web page. Those visuals must relate both on your project or on your public sale pieces, relying on what would attraction maximum on your nonprofit’s supporters.

Challenge Data

While you’ve drawn supporters in with a visible review of your tournament and its objective for your quilt web page, dive deeper into the motive your public sale will enhance. At the within quilt of your catalog, write out your company’s project observation and supply explicit examples of ways you’ll use the budget raised to additional that project.

It’s worthwhile to additionally put across this project knowledge with a letter out of your nonprofit’s govt director or board chair addressed to public sale attendees. This way no longer simplest supplies area to incorporate information and inform tales that show your company’s affect, however the signature from a pacesetter at your nonprofit additionally boosts credibility to reassure individuals that they’re supporting a just right motive.

Match Time table

The development schedule segment is somewhat simple: come with the order of occasions on the fundraiser, the beginning and finish time for bidding on are living public sale pieces, and some other logistical main points individuals must know, comparable to the place to gather their prizes and whether or not meals will probably be served. As soon as the are living public sale starts, bidding can temporarily develop into intense, so it’s useful for attendees to know the way the development will continue previously.

Merchandise Descriptions

This segment must take in nearly all of your catalog, and it’s absolute best to incorporate about 12-15 are living public sale pieces in overall. This manner, you’ll be able to spotlight two or 3 according to web page, upload related footage, and write detailed descriptions that inspire supporters to bid.

Listed here are some tricks to make your descriptions extra persuasive:

  • Give each and every merchandise a catchy name. As an example, “French Nation-state Chateau Getaway” will pique supporters’ pastime greater than “Holiday to Bordeaux, France” would.
  • Write concisely. Stay your sentences quick and use bullet issues the place imaginable to make your descriptions skimmable.
  • Come with all crucial knowledge. Checklist the whole thing integrated in a prize package deal, at the side of any boundaries on its use (such because the dates when tickets are legitimate), so supporters could make an educated choice about whether or not to bid on each and every merchandise.

Accompany each and every description with a monitoring quantity so you’ll be able to to find the successful bidders and make sure they declare their pieces on the finish of the public sale.

Sponsor Acknowledgments

Securing sponsorships is significant to maximizing your public sale’s fundraising ROI. Company companions can both supply monetary enhance to offset tournament making plans prices or help you in buying public sale pieces at very little value. On the other hand, sponsorships wish to be mutually recommended to be triumphant.

One receive advantages you’ll be able to supply your tournament sponsors is unfastened exposure via spotting them in quite a lot of tournament fabrics, together with your public sale catalog. If a company spouse donated an public sale merchandise, upload their brand to the outline with a brief blurb comparable to, “This merchandise was once equipped via [business name].” At the ultimate web page of your catalog, listing monetary participants consistent with their sponsorship stage to thank them for his or her enhance.

The way to Distribute Your Nonprofit Public sale Catalog

While you’ve designed an public sale catalog that incorporates the entire above components, you must ship it to a print store to make bodily copies and reserve it as a PDF for virtual distribution. There are two major causes for the use of each distribution strategies. The primary is to permit supporters to make a choice their most well-liked manner of following alongside all the way through the development—some individuals may like a troublesome replica, whilst others would moderately obtain the catalog on their smartphones.

Moreover, having each print and virtual variations of your public sale catalog guarantees you’ll be able to seamlessly incorporate it into your whole advertising fabrics. Come with a bodily replica with mailed invites, and hyperlink to the PDF in emails, social media submit captions, and the occasions segment of your nonprofit’s web page. This manner, regardless of how supporters know about your public sale, they are able to get a sneak peek at your public sale pieces and are available ready to bid on their favorites.

Whilst some nonprofits solicit skilled graphic design services and products for his or her public sale catalogs, there also are unfastened equipment and templates to be had on-line in the event you’d like to take a home made way. By means of together with the entire components indexed above, incorporating your company’s branding and high quality footage, and making sure your design interprets to each print and virtual distribution strategies, you’ll be able to create a polished-looking catalog in your nonprofit’s subsequent public sale regardless of your stage of design enjoy.


Concerning the Creator

Jeff Cova

Jeff has over 17 years of enjoy within the Nonprofit and fundraising business. Previous to Winspire, Jeff labored for five years because the Director of Construction at Cal State Fullerton ahead of co-founding an organization that specialize in generating charity auctions for Nonprofits the place he effectively produced the auctions for 250 of Southern California’s maximum a hit fundraising occasions.

In 2008 Jeff based Winspre with the objective of serving to non-profits around the nation building up their tournament fundraising earnings and establish new fundraising resources. Jeff and his crew at Winspire have helped over 12,000 non-profits up to now.

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