HomeFundraisingHow the Ben Carlson Basis Larger Donations through 74%

How the Ben Carlson Basis Larger Donations through 74%


Ben Carlson
Ben Carlson

We’re all taking a look to draw extra donations to affect alternate in our communities – So how did the Ben Carlson Basis building up donations over the last 12 months to gasoline their Mighty purpose?

Based in 2014, the Ben Carlson Basis used to be created to honor the heroic legacy of Ben Carlson, a lifeguard who selflessly sacrificed his lifestyles to rescue a swimmer in Newport Seashore, California. Established in his reminiscence, the Basis supplies annual scholarships to student-athletes and works to make stronger ocean protection measures to offer protection to lifeguards and most of the people in the community and across the world.

 

Mightycause in point of fact did assist us with our peer-to-peer fundraising and I will be able to use it time and again and once more now not just for Ben Carlson Basis but in addition for any other organizations.

Ben Did Pass tournament

For the previous 8 years, the Ben Carlson Basis has hosted an annual paddle-out tournament, “Ben Did Pass.” Ben Did Pass is a fantastic athletic tournament the place over 110 contributors bear a 30-mile susceptible paddle around the Catalina Channel from Avalon to Newport Seashore. Player paddlers are inspired and challenged to boost no less than $1,500.

Kaity Van Amersfort, the CEO of C&R Management
Kaity Van Amersfort

In 2023, the Ben Carlson crew introduced on board Kaity Van Amersfort, the CEO of C&R Control, an affiliation control company that is helping successfully arrange tournament making plans, club, management, and budget for nonprofits. Tasked with making their eighth anniversary the most productive one but, Kaity knew that increasing their peer-to-peer efforts to a devoted peer-to-peer on-line platform would very much streamline their tournament. That’s once they discovered Mightycause.

The Ben Carlson crew became to Mightycause’s peer-to-peer fundraising pages and fundraiser templates to create a very easy and simplified manner for contributors to create and percentage their very own fundraising pages. Be informed how the Ben Carlson Basis used to be in a position to reach a 74% building up in donations:

What used to be the primary problem you confronted that led you to Mightycause?

We used GoFundMe, they’re if truth be told a in point of fact nice platform, folks do fabulous issues on it. Relating our paddle although, there have been only some issues that we couldn’t do, we couldn’t track the growth of person paddlers and to take part on this paddle there’s a advised donation of $1,500 that paddlers are requested to boost. So after I got here on board with Ben Carlson Basis (BCF) virtually a 12 months in the past and we had been speaking concerning the paddle and one of the vital demanding situations we had to take a look at and building up donations – we mentioned fundraising and I stated “neatly shall we discover some peer-to-peer fundraising platforms that shall we use as a substitute of GoFundMe.”

After we began going backward and forward with the Mightycause crew, they in point of fact helped me needless to say the platform would assist us in having the ability to see what person paddlers had been elevating and giving them a template with the intention to percentage the ideas. Prior to now, shall we by no means bodily see how much cash every paddler used to be elevating. We get 1000’s of donations. So it might be not possible to have someone say “yep, right here’s all my tracked 237 donations that I were given.”

So inside the Mightycause platform clearly shall we in point of fact observe that a little bit higher. The cool factor about Mightycause is, we as a company, may percentage their pages, or other folks at the board may percentage their pages. So there used to be far more alternative with the intention to spice up fundraising in some capability through the usage of this platform. 

What had been the important thing elements that influenced your choice to make a choice Mightycause?

The facility to percentage the pages in my view and create customized templates. All of our paddlers, whilst they’re tremendous captivated with this challenge, didn’t all if truth be told know Ben for my part. Having the ability to give them the equipment to jot down a tale about why they’re doing this used to be key to enabling donors to extend donations. Another way they had been taking the outdated web page and simply sharing it and pronouncing, “Good day I’m taking part on this paddle, give me cash.”

Inside those equipment I may in point of fact arrange some templates that shared the tale about Ben that they might use that were given far more particular on why folks will have to donate to this purpose. Additionally simply the simple get admission to of having the ability to take a hyperlink and put it on their very own web page. The benefit of use on this used to be in point of fact great. 

The backend platform from an admin point of view used to be additionally in point of fact great. Tremendous simple equipment to make use of. I additionally were given some great takeaways from one of the vital webinars that I participated in and the toughen crew used to be very conscious of me. So it used to be great to have some at the flooring toughen that I don’t suppose we had with GoFundMe prior to.

What had been your targets on your fundraising marketing campaign?

The purpose used to be $150,000 and we obviously blew that out of the water. And it simply stored rising, and that’s a tribute and testomony to our individuals who consider on this purpose such a lot, there’s for sure…but I additionally suppose the truth that we had a device that used to be simply such a lot more straightforward and higher to make use of than we up to now had helped us recover from that bump too.

Wrooster we reached $150,000 our chairperson stated, “$150,00 is just right, we’re offered!” However some folks at the board had been like, “oh let’s pass to $175,000, we will be able to get it”  whilst others idea “I don’t know, $175,000, we’re now not gonna make it.” Then we were given to $175,000 and folks had been like, “oh my god, we were given to $175,000, let’s stay going, we’ll make the purpose $200,000.” However others stated, “No, no, we’re just right. We’ll stay it right here. We’re now not gonna get to $200,000, we will be able to’t elevate $200,000.” Then we were given to $200,000. And after that, I don’t suppose any one had any further dialogue about it as a result of we simply went excess of what we idea we had been going to get for this actual 12 months.

May just you percentage a bit of bit about your implementation strategy of the usage of Mightycause for the primary time on your tournament?

I might say I’m fairly aware of some fundraising nonprofit control softwares as a result of I do paintings with any other shoppers. So I’ve used any other platforms and they may be able to be in point of fact tricky to paintings with, I’m simply gonna be fair. They’re in point of fact tricky, it’s now not simple. Any other platforms are possibly now not arrange particularly for those fundraising functions, despite the fact that they do check out promote you on that. 

However with Mightycause, it used to be in point of fact the convenience of use at the backend, having the ability to create other templates for folks to make use of, letting folks create their very own in the event that they sought after to. So we weren’t forcing them to make use of the rest. That they had an choice of the usage of a template or they might create their very own tale. 

Fundraiser Template
Fundraiser Template

The truth that you must simply percentage it to social media channels for sure helped. Now we have a ton of younger individuals who participated. So if we didn’t have that, I’m now not positive we’d’ve had as large of a achieve. 

After which I might say, implementation-wise, I were given a large number of toughen at the backend from the toughen crew and I watched a large number of Mightycause webinars. I believe there are some in point of fact nice movies and different assets to be had thru Mightycause. At no level did I ever really feel like I didn’t have the toughen that I had to be sure that paddlers had been a success of their fundraising efforts. It used to be beautiful seamless. I even if truth be told used Mightycause for some other group after and we more or less modified what had been attempting to take action it used to be a bit of bit other. However anyway, I had this sort of nice revel in with Mightycause and the whole lot that went together with it.

Was once there the rest sudden that took place from this 12 months’s marketing campaign?

Truthfully, I didn’t suppose we’d recover from $200,000 however inside the remaining two years, the group itself has had some in point of fact certain momentum in developing some extra really extensive committees. And so there used to be a particular committee that I believe they could have met a couple of extra occasions and we possibly strategized a bit of bit extra on how we had been gonna get the phrase out for the precise tournament in hopes of extra donations. 

However the board additionally has had some technique on any other subjects that we had. However over the last two years, developing some strategic committees inside the group has made the group higher. As a result of everyone is aware of what their activity is or what their volunteer activity is. Everyone is aware of what they will have to be doing. We more or less know the tasks. And so in case you have board contributors who’re able to make an affect, the item you wanna do is give them a device that works. So in having the ability to use Mightycause, or different device that makes their activity more straightforward, I at all times like to mention “Use me as a device on your good fortune. What can I do to make you extra a success as a board member and lead us to extra donations?”

What used to be the response out of your board?

They had been satisfied. I believe that they had been excited that we had a device that might in point of fact give us some extra key efficiency signs, which means shall we see what everyone used to be fundraising and once more having the ability to simply percentage a hyperlink on many alternative platforms. They may textual content it, ship it in their very own e-mail, that more or less factor. So I believe everyone used to be very excited on the alternative to get to be extra visual on this fundraising. So we at all times knew like, “yay we raised $125,000,” that’s nonetheless a feat and an incredible proper in itself. However the truth that we simply had extra visibility at the inside workings of that, what it seemed like and simplicity of use in point of fact, I might say, fueled the rise in donations and glad the board with this actual tournament. 

Is there anything you sought after to percentage about your general revel in with Mightycause?

We’re inundated with era equipment to make use of that are meant to make our lives more straightforward and that’s now not at all times the case. However I will be able to say on this regard, Mightycause in point of fact did assist us with our peer-to-peer fundraising and I will be able to use it time and again and once more now not just for Ben Carlson Basis but in addition for any other organizations. 

The truth that at the backend it’s simple to make use of for an administrative particular person like me who wishes with the intention to set issues up temporarily and make it really easy for others to make use of is in order that vital. If it’s making my lifestyles tougher, I’m most certainly now not gonna put money into it. I want equipment that my volunteers and forums can use which might be environment friendly, speedy, and simple to make use of, and indubitably Mightycause it suits that mould. 

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