HomeFundraising Easy methods to re-engage a hard-to-reach main donor

[Question Marc] Easy methods to re-engage a hard-to-reach main donor


Query: How have you ever effectively re-engaged a big donor who used to be difficult to achieve?

Nice query. A large factor is to stay blending up the conversation. Frequently I to find fundraisers desire one type of conversation. Or possibly two. They’ll e-mail and e-mail and e-mail. Then come to a decision that the individual is difficult to achieve. In point of fact, they are going to handiest be tough to achieve by way of e-mail.

So name, e-mail, textual content, message via LinkedIn, DM in Fb, to find out what conferences they’re at and display up. (I had one shopper who weekly “simply came about” to be across the staircase a pacesetter used to be strolling down after his workforce assembly!)

Because the particular person has given prior to now, it’s additionally necessary to proceed sharing gratitude. Explicit gratitude. No longer simply “your present made a distinction” but in addition “right here’s a tale of 1 particular person helped.” You could have nice tales.

If that doesn’t paintings, I’d additionally glance in your board and different donors to peer how may have a courting together with her.

In spite of everything, don’t surrender. I known as/texted/emailed one donor each and every week for six months prior to in spite of everything connecting. After we hooked up, he thanked me and apologized to me!

So don’t develop weary in doing excellent.

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