HomeWealth ManagementSnappy Kraken Unveils Nitrogen Lead Technology Marketing campaign

Snappy Kraken Unveils Nitrogen Lead Technology Marketing campaign


Advertising generation company Snappy Kraken unveiled its new Nitrogen Lead Technology Marketing campaign on the Fearless Making an investment Summit in Miami, Fla.

Snappy Kraken’s courting with Nitrogen, previously referred to as Riskalyze, dates again to the 2018 version of the Fearless Making an investment Summit.

Since Riskalyze used to be based in 2011, greater than 5 million “Possibility Numbers”—a dimension of each an investor’s possibility tolerance and possibility in a portfolio—had been brought to shoppers.

The brand new marketing campaign makes use of those “Possibility Numbers” to lend a hand advisors force visitors to its “Possibility Evaluate Questionnaire” and seize leads thru a multi-stage, automatic advertising and marketing program, in line with the corporate.

Nitrogen CEO Aaron Klein, Nitrogen stated this Snappy Kraken “nurturing marketing campaign” used to be principally centered at the ultimate step of funneling leads thru a procedure the place they had been in a position to time table a gathering.

“It’s an overly symbiotic factor,” stated Klein. “You’ve were given to have your advertising and marketing automation to force that nurturing of leads.”

Snappy Kraken CEO Robert Sofia stated the function for advisors will have to be to develop an target audience they may be able to get started conversations with, win them as shoppers after which create lifelong fanatics who will generate referrals.

“There is not any such factor as a silver bullet,” he stated. “Once in a while, although, in advertising and marketing, while you upload in automation and triggers and sequences with just right content material and right kind timing you’ll transfer a prospect quicker throughout the courting.”

Sofia stated Nitrogen’s “Possibility Numbers” had been a very good strategy to do exactly that.

“The faster they understand they’ve a deficiency (the place) they’re taking extra dangers than they’re pleased with, the quicker they’re going to wish to communicate to you concerning the answers,” he stated.

The marketing campaign features a website online widget and touchdown web page for lead seize; an explainer video about what a “Possibility Quantity” is; automatic follow-up emails; marketing consultant notifications with rapid indicators for brand new opt-ins; a chain of promotional emails and social media posts; and AI-enabled copywriting and symbol introduction.

The AI piece follows the August release of Snappy Kraken’s AI-powered, drag-and-drop e-mail builder, which is now most often to be had to the corporate’s customers. The characteristic seeks to lend a hand advisors generate photographs, headlines and textual content to force conversations. The e-mail builder makes use of an API integration from OpenAI, the writer of text-based chatbot ChatGPT and symbol generator DALL-E.

Since Snappy Kraken’s inception in 2016, it has despatched greater than 100 million emails on behalf of advisors, in line with the corporate. In Might 2022, Snappy Kraken got Consultant Internet sites, which gave the company equipment to logo and construct web pages for marketing consultant shoppers. A yr later, the corporate unveiled a brand new “unified device” that integrates all 3 of its present pillars—web pages, advertising and marketing automation and textual content message advertising and marketing—into one unified instrument and unmarried sign-on.

In March, Snappy Kraken laid off some staff as a part of the mixing with Consultant Internet sites, which kind of doubled the dimensions of its personnel. Sofia would no longer say what number of people had been let cross, however that there have been some redundancies in roles and obligations. In July, Snappy Kraken introduced a partnership with Concept Decanter, which permits advisors to personalize and file movies the use of supplied scripts.

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