HomeFundraisingVirtual First Impressions: Your Nonprofit's Homepage

Virtual First Impressions: Your Nonprofit’s Homepage


Your homepage is the face of your nonprofit. Whilst advertising and marketing appeals will be supporters’ first impact of your nonprofit, your homepage tells supporters the whole lot they wish to learn about your nonprofit (whether or not it’s intentional or now not). To enhance guests’ revel in to your homepage, learn to construct and handle an out there homepage with a contemporary design that displays the delicate nonprofit in the back of it. 

In case you don’t have revel in in internet design, upgrading your web site can look like a enormous activity with the possible drawback of breaking core functionalities. That can assist you expectantly lead your nonprofit’s homepage building, this article is going to cross over:

The primary 3 sections will speak about key facets of your homepage, permitting you to take the primary steps in opposition to developing and keeping up a higher nonprofit web site. The remaining segment will then speak about actionable steps you and your staff can put into effect to repeatedly enhance and improve your web site. 

Design developments exchange, and whilst your present supporters have a transparent thought of what a web site must appear to be now, their expectancies might shift someday. Whenever you design your web site, proceed to stay alongside of technological and design adjustments within the nonprofit sector with a view to have your homepage constantly make a just right first impact. 

However first, you’ll want a cast take hold of at the necessities. Let’s dive in.

Homepage Options 

When guests come in your web site, what do you wish to have them to look first? Just about each and every nonprofit must have a couple of core options on its homepage, however the order and presentation of the ones pieces will have an effect on how your guests interact along with your web site. 

Listed here are a couple of must-have options to your homepage:

Imagine your target audience and the way your target audience interacts along with your nonprofit as you start the design procedure. Are your supporters from a particular space? Do they’ve explicit jobs? Are they from a particular era? Take some time to analyze your target audience and habits person interviews with a view to perceive who your web site must enchantment to. 

Homepage Design 

Whilst experience is helping, you’ll be able to create a ravishing, leading-edge web site with out being a certified web site dressmaker. You’ll simply wish to observe a couple of usual very best practices and in moderation believe how design will have an effect on your customers’ revel in.

Your web site’s design must beef up the tips to your homepage somewhat than being incidental. Come to a decision what you wish to have to attract your guests’ eyes to as you believe your design possible choices for:

  • Photographs. Your web site must have top quality footage, graphics, or different visible media. In conjunction with your emblem, believe developing a chief hero or banner symbol that conjures up emotion whilst additionally informing guests about what your nonprofit does. As an example, an environmental nonprofit may have photos of volunteers planting bushes or crowd pleasing graphics showcasing what number of bushes they’ve planted during the last 12 months. 
  • Colours. Make a selection colours that align along with your nonprofit’s emblem. Along with coloring menu bars and segment dividers, believe imposing gradient overlays to provide your homepage a constant colour palette. Alternatively, make sure you go away white house in margins and between sections to provide your guests’ eyes a possibility to leisure. 
  • Textual content. Textual content design comprises your headers, paragraph line-length, and use of bullet issues and numbered lists. Robust textual content design comprises transparent headers, brief line lengths, and offers readers breaks between blocks of textual content with white house and indexed content material. 
  • Format. As discussed, believe what order to position your options in. Some web sites use vertical column layouts to show quite a lot of knowledge immediately, whilst others act like a social media feed, permitting guests to scroll till they in finding the content material they would like. Your structure impacts how audience navigate your web site, so prioritize navigation and comfort above all else by way of decreasing litter and making sure your navigation bar is at all times out there. 

As you upload design parts, make an effort to verify your web site meets accessibility tips. Upload alt-text to photographs, transcripts for movies, and make sure important fields on donation paperwork are marked by way of every other visible support than simply colour by myself. 

Homepage Upkeep 

After development your nonprofit’s homepage, it is very important habits common upkeep on it. You must steadily upload new content material in your web site with a view to display your process in your supporters, however including new pages with out right kind upkeep may end up in damaged hyperlinks, complicated web site hierarchy, and lengthy load instances. 

Now not all web site upkeep calls for you to have wisdom of coding (even though it may lend a hand), and there are lots of regimen operations you’ll be able to entire your self. Cornershop Ingenious’s information to nonprofit web site upkeep supplies a tick list of things that incorporates:

  • Changing out of date hyperlinks. Out of date and damaged hyperlinks could make guests doubt your web site’s safety, which might lead them to hesitate when inputting their monetary knowledge into your donation shape. Click on all steadily used hyperlinks and take a look at hyperlinks to new pages to stay your guests to your web site and clear of 404 Error messages. 
  • Checking loading instances. In case your homepage takes longer than two seconds to load, guests would possibly not hassle to attend, dropping you web site visitors and doable donations. Lengthy load instances may also be led to by way of massive symbol recordsdata or needless plugins. Take a look at this information for more info about what you must search for (and steer clear of) in a WordPress plugin. 
  • Actively trying out paperwork. Follow getting into your knowledge into your donation, volunteer, and registration paperwork to make sure knowledge is flowing via in your CRM correctly and that there are not any needless steps slowing down the method. 

Staying up to date on web site and on-line very best practices calls for time and regimen analysis. In case your homepage has an issue you don’t seem to be provided to maintain, succeed in out to skilled web site specialists for recommendation. As an example, critical problems like a safety failure require fast consideration and warrant bringing in outdoor lend a hand to offer protection to your donors’ safety and your recognition. 

Steps for Growth 

Put in force the practices on this information as a primary step in opposition to forming a greater virtual first impact. Be mindful, even though, that developing and keeping up an up-to-date web site calls for constant analysis on new era and internet practices.

As you enhance your web site, get started browsing into further growth methods akin to:

Stay your funds in thoughts as you get to paintings to your web site. Designing, coding, and keeping up a web site can briefly develop into pricey, so make sure you create an inventory of must-have elements and the cheap to make sure not anything essential is forgotten with out spending greater than important. 


Your homepage’s guests are used to fashionable internet design and can way your web site with explicit expectancies of what a homepage must glance and act like. Whilst you wish to have to provide those guests a novel revel in, be sure that they in finding your web site simple to make use of, modern-looking, and protected. 

Design your web site with comfort of use and your emblem identification in thoughts, and steadily replace it to verify the hassle you place into its advent by no means is going to waste because of loading instances or damaged hyperlinks. With a cast internet design basis in position, you’ll have the ability to get started bringing all the different pages to your website online up to the mark, too. Perfect of success!


In regards to the Writer

Ira Horowitz

With 15 years’ revel in, Ira is a professional in nonprofit on-line communications and on-line fundraising. His paintings has led to greater price range and resounding supporter engagement for masses of organizations.

Ira oversees our venture control staff and works with purchasers to offer our purchasers with the most productive imaginable ultimate product. He additionally manages all of our strategic engagements and is helping information nonprofits to decide their long-term technique targets for on-line communications.

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